Twenty years ago, a pair of pants changed the way American women dress. Recognizing the need for clothes that felt great and fit perfectly, we developed an innovative stretch fabric that would dramatically improve a pant’s performance. These pants had the power to make women feel confident, smart, and stylish. Never before had American sportswear been so easy to wear to work and everywhere else.
When Theory for men was established, similar foundation principles were used, so that they, too, could get dressed in innovative, highly functional, and stylish clothes.
Watch award-winning filmmakers Jun Diaz and N + N Films's tribute to our 20-year history, New York City heritage, and vision for the future.
We believe cool, expertly tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.
Our commitment to design, fit, and construction ensures exceptional comfort and quality.
We source our materials from the best mills in the world and test every fabric for its hand-feel, durability, and design.
Versatile, sophisticated, and easy to wear, our seasonal collections are designed with purpose.
*Additional 15% off select merchandise. Discount only open to students with valid identification. Offer valid only on theoryoutlet.com and at Theory Outlet stores, may not be used on Theory.com or Theory full-price stores. Offer cannot be used on ‘Last Chance’ merchandise, or items discounted 70% off or more, redeemed for cash or gift cards, or applied to previous purchases. Only valid in the United States. Some exclusions may apply. Please contact email@example.com for details. Offer terms are subject to change.
**Enter your unique code at checkout for $25 off your purchase of $125 or more. Offer expires in 30 days and may not be redeemed for cash or gift cards, or applied to previous purchases. Discount valid only on theoryoutlet.com and may not be used on theory.com, at Theory Outlet or Mainline stores. Offer only valid in select countries. Some exclusions may apply, offer terms are subject to change.